Brand Positioning & Strategy
The strategic foundation: who you're for, why you win, and the words that make it obvious. Competitive audits, audience definition, value proposition, and a one-page brand strategy you can actually use.
A senior brand strategy consultant and web design agency-in-one — helping US founders sharpen positioning, name the offer, and ship a website that actually sells. Built for the way Americans buy: direct, benefit-led, mobile-first.
Working hand-in-hand with US founders — from NYC startups to LA DTC brands. Flat USD pricing, async-first, senior strategist on every call.
What's Included
The strategic foundation: who you're for, why you win, and the words that make it obvious. Competitive audits, audience definition, value proposition, and a one-page brand strategy you can actually use.
Tagline, elevator pitch, tone of voice, and a messaging matrix that keeps your website, ads, and sales decks saying the same thing — sharper.
Logo direction, color system, typography, and brand guidelines built for digital-first US brands. No mood-board theater — every choice ladders back to strategy.
Brand strategy is wasted without a site that proves it. As a web design agency, I ship conversion-focused, SEO-ready websites that express the new positioning from the first scroll.
Why Work With Me
01
You're not handed off between accounts, planners, and a junior designer. One senior partner from positioning to pixel — fewer meetings, sharper output.
02
Messaging, CTAs, and pricing patterns tuned to how Americans actually decide — direct, benefit-led, social-proof heavy, mobile-first.
03
Flat-fee engagements quoted in USD. No hourly billing, no vague monthly retainers, no agency markup on subcontractors.
04
Strategy sprints in 2–3 weeks. Full brand + website in 6–8 weeks. The pace funded startups and growing SMBs actually need.
Pricing (USD)
Flat-fee, project-based. Quoted in USD before kickoff — no retainers, no hidden costs.
Founders pre-launch or repositioning
from $4,500
SMBs ready to relaunch
from $8,500
Funded startups & serious rebrands
from $14,500
FAQ
A clear answer to four questions: who you're for, what you stand for, why you win, and how you say it. Deliverables include a positioning statement, audience definition, value proposition, messaging matrix, and tone of voice — packaged as a one-page strategy your team and freelancers can actually use day-to-day.
Most agencies do one or the other. A brand strategy consultant defines what you say; a web design agency builds where you say it. I do both in the same engagement, which means the website ships expressing the new positioning — no translation tax, no second vendor.
My brand strategy sprints start at $4,500, brand + web identity packages from $8,500, and full brand partnerships from $14,500. Everything is quoted flat-fee in USD up front — no retainers, no hourly billing surprises.
A standalone strategy sprint takes 2–3 weeks. Brand + web identity runs 5–6 weeks. A full brand partnership with website, copy, and launch playbook takes about 8 weeks from kickoff to launch.
Both. Pre-seed and seed founders use the strategy sprint to lock positioning before fundraising or launch. Established SMBs and Series A teams use the full partnership to reposition, rename, or relaunch with a brand that matches where the business is going.
Yes. The one-page strategy doc, messaging matrix, and brand guidelines are built to hand off cleanly to in-house teams, ad agencies, or other web designers. Many US clients run the strategy sprint with me and execute with their internal team afterward.
Book a discovery call — I'll come back with a fixed USD scope within 48 hours.