Brand Strategy
INNI Dawet
Modern brand expression for a traditional Indonesian beverage.
- Client
- INNI Dawet
- Year
- 2024
- Role
- Brand Strategy
- Platform
- Web + Brand System

Problem
Modernise a heritage beverage brand without losing its cultural roots.
Strategy
Use earthy palettes, modern type, and clear product storytelling.
Solution
A warm, modern brand presence with an honest product story.
Result
A brand that feels both rooted and contemporary — ready for retail and partnership growth.
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