Brand Strategy

    INNI Dawet

    Modern brand expression for a traditional Indonesian beverage.

    Client
    INNI Dawet
    Year
    2024
    Role
    Brand Strategy
    Platform
    Web + Brand System
    INNI Dawet

    Problem

    Modernise a heritage beverage brand without losing its cultural roots.

    Strategy

    Use earthy palettes, modern type, and clear product storytelling.

    Solution

    A warm, modern brand presence with an honest product story.

    Result

    A brand that feels both rooted and contemporary — ready for retail and partnership growth.

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